Sigue® Money Transfer

Send Money to Mexico for El Buen Fin

Don’t Miss Mexico’s Biggest Sales Event of the Year

Kickoff your holiday shopping with El Buen Fin, Mexico’s biggest sales event of the year!

Every November, an estimated 70% of Mexicans shop during El Buen Fin, making it the country’s biggest annual retail event.

Like Black Friday sales in the U.S. and Boxing Day sales in Canada and the U.K., El Buen Fin is a nationwide event in Mexico, with sales happening all over the country.

With discounts on thousands of products and services, including housewares, appliances, clothing, jewelry, and electronics, El Buen Fin is the perfect time to send money to family and friends in Mexico.


El Buen Fin 2021 runs November 10 – 16, 2021.

Literally translated as “The Good Weekend,” El Buen Fin was launched in 2011 by the Mexican government as a way to stimulate Mexico’s economy, to kickoff Mexico’s holiday shopping season and to compete with the U.S.’s famous Black Friday sales (the sales period following U.S. Thanksgiving, at the end of November).

El Buen Fin takes place in mid-November, often ending on Revolution Day, November 20, a national holiday in Mexico celebrating the start of the Mexican Revolution in 1910.


How to Find the Best El Buen Fin Sales

A huge and diverse number of businesses participate in El Buen Fin; this year, over 95,000 businesses are expected to participate.

For small businesses and boutique shops, you can find El Buen Fin sales promoted across social media, including Twitter, Facebook, and Instagram. Search by hashtag #elbuenfin, #buenfin, and #buenfin2021.

Mexico’s largest retailers have El Buen Fin sales, too. You can find special El Buen Fin promotions on their websites by using “El Buen Fin” in the search feature for these retailers:

Looking for something specific? You can find a directory of all participating businesses at the official El Buen Fin Mexico site.

How to Safely Send Money to Mexico for El Buen Fin 

In Mexico, cash is still used in 90% of consumer transactions, meaning goods and services are paid for in cash, rather than using credit or through a bank (e.g., debit cards). For example, consumers in Mexico may order online from Amazon Mexico or Liverpool but pay in cash for their items at pick up or at their local mercado.

If you have friends and family in Mexico, El Buen Fin is the perfect time to send money via a secure money transfer service like Sigue. Sending money during El Buen Fin makes your dollar—or peso—go farther, since you and your loved ones will be taking advantage of the incredible discounts and sales.

Sigue offers three safe and easy ways to send money to Mexico for El Buen Fin: in person at one of their world-wide locations, online, or using the secure Sigue phone app.

Send money to Mexico for El Buen Fin with Sigue now and help your friends and family have a wonderful holiday!


Limited to one discount per transaction; Cannot be combined with other discounts; Not redeemable for cash or credit; Proceeds from the conversion of USDs into MXNs are retained by Sigue® and not discounted; Sigue Corporation is licensed as a money transmitter by the GA. Dept of Banking and Finance, NMLS 915912; Massachusetts foreign transmittal license #ft915912, check seller license #CS915912; NYS Dept. of Financial Services; and licensed in all other states, as required.

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